Distributor Marketing & Operations Training

Build, launch, and scale your Sensica e-commerce operation.

12 modules across 4 tracks: Track 1: Site & Store Setup, Track 2: Analytics & Tracking, Track 3: Digital Marketing, Track 4: Email & Automation
Complete all modules → Pass certification quiz → Ready to build & launch

Track 1: Site & Store Setup

Setting up your Shopify store, theme, product catalog, and launch checklist.

1

Shopify Store Configuration

Step-by-step guide to configuring your Sensica-branded Shopify store, including theme settings, navigation, and domain setup.

2

Product Catalog Setup

Importing the Sensica product catalog, setting up variants, pricing, and inventory management.

3

Payment & Shipping

Configuring payment gateways, shipping zones, rates, and tax settings for your market.

Track 2: Analytics & Tracking

Delivered by Sensica Marketing / Ecom team.

4

GA4 & GTM Setup

Step-by-step setup of Google Analytics 4 and Google Tag Manager for your ecommerce store.

5

Google Ads & Merchant Center

Setting up Google Merchant Center product feeds, branded search campaigns, and Shopping campaigns.

6

Pixel Setup (Meta, TikTok)

Installing and configuring Meta Pixel and TikTok Pixel for retargeting and conversion tracking.

Track 3: Digital Marketing

Delivered by Sensica Marketing team.

7

Full-Funnel Campaign Strategy

The Sensica funnel framework: awareness → consideration → conversion → retention.

8

Paid Ads Setup & Management

Setting up and optimizing Google Search, Shopping, Meta, and TikTok ad campaigns.

9

Social Media Content Strategy

Content planning, creation guidelines, and posting cadence for Instagram, TikTok, and Facebook.

Track 4: Email & Automation

Delivered by Sensica Marketing team.

10

Klaviyo Setup & Integration

Connecting Klaviyo to Shopify, setting up lists, segments, and consent management.

11

Automated Email Flows

Building welcome series, cart abandonment, post-purchase, and win-back flows.

12

Campaign Email Calendar

Planning monthly campaign emails: promotions, educational content, and seasonal launches.